First of all, Bryan, I’m sorry for barfing all over the comments on your post Does Anyone Care? with my why-oh-why doesn’t everyone think my economist-heroes response. Sometimes I forget that being a bit of an econ-geek isn’t everyone’s idea of how to make friends and be the life of the party.
Anyhow, I thought this was interesting and in the same vein as your question — will New Yorkers support the local ‘authentic’ pizza place over Papa John’s?
There really is a John inside Johnny’s Pizza in Sunset Park, Brooklyn – John Miniaci Jr., whose father, John Sr., founded the neighborhood pizzeria in 1968.
There will soon be another John right next door on Fifth Avenue – Papa John’s Pizza, a franchise outlet. John Jr. considers this as an insult to his own papa John, who died just one month ago. Of all the spots the franchise could have chosen, why, he asks, did it have to be on the other side of the wall where two centurion busts stand guard above customers waiting for zeppoles or Sicilian slices? “This is a neighborhood that has had businesses in the same family for two and three generations,” Mr. Miniaci said. “These big corporations come in and don’t see the value of that.”
There are three main potential outcomes: Papa John’s crushes Johnny’s, the new Papa John’s goes out of business, or they share the market and both continue to operate. I predict #3.